![]() ![]() ![]() That gave McKenzie and Colby an audience that was already being automatically optimized by Facebook’s ad platform. They had high purchase intent already, and as Facebook served these people ads for a product that looked like something they’d buy, they tended to convert. What Marketplace ads did for them was give an easy avenue to people that were already interested in buying. That drove a lot of our early growth, and we’re still active on there today.” “When they started to offer ads, we were able to jump right in and find good results. “Facebook Marketplace was big for us,” says McKenzie. Once Colby and McKenzie realized they had a good product on their hands, they began reinvesting their profits in promotional efforts. But if no one bought it, that wouldn’t have mattered.īut the biggest driver of sales for Thread was Facebook. And it was one that wasn’t that expensive, making the barrier to entry low. Obviously having a good, simple, eye-catching product helped. What was the secret to the quick growth Thread Wallets had? I was pretty grateful to pass it off by the time we got going seriously, though-my fingers were getting tired!” The Kickstarter really opened our eyes to the possibilities. “We were kind of surprised how much demand we had. “I did a lot of sewing in the early days,” says McKenzie. Eventually, the operation got big enough that they had to pass it off to an official manufacturer. In the beginning, McKenzie was doing all the sewing, and then as it grew other people began to help. Working together, Colby and McKenzie were able to build up the business rapidly. They canceled a huge order of about 5,000 socks, taking a loss. But as the wallets picked up steam, it became clear that this was the direction to go. Given Colby’s background playing soccer for BYU in college, they had pursued the market of custom socks and other accouterments for soccer clubs. It was a tiny beginning, but it was encouraging enough that they decided to cancel another project they had going. ![]() Thread Wallets began as a Kickstarter project. So when he thought he might have a chance as a professional soccer player, we considered it but decided to give Thread six months as an idea.” “So much of our dating life was us discussing business ideas,” McKenzie says. Every time he pulled his wallet out, he was getting comments.Ĭolby and McKenzie knew they wanted to build their own business, but they hadn’t been sure which direction to go. That’s when people sat up and took notice. So he decided to get a design printed on it. So I decided I’d make something better-I sewed a simple sleeve out of some stretchy fabric and he started using that instead of a wallet.”Ĭolby’s “wallet” worked a lot better than the rubber band he’d been using before, but it wasn’t very exciting-it was plain white stretchy fabric. “Colby was bodysurfing in Hawaii and lost his wallet, and at that point he was holding his cards and cash together with a rubber band. “It started with an accident,” says McKenzie. Mix it up and change your look with the adjustable straps.So how has Thread Wallets been this successful this fast? The Fanny Pack is versatile and made with durable materials featuring on-trend prints and colors. Designed for both style and function, this little bag is spacious enough to carry your phone, keys, wallet, and more. With hands-free carrying, keep your essentials close in the most convenient way possible. Take these easygoing bags to the park, the grocery store, or anywhere else!įanny Packs are meant to be brought everywhere. Whether you prefer a more neutral look or a bold pattern, we've got it covered. They’re made of durable fabric and include handy features like an inside zipper pocket for valuables and D-rings that can hold your keys or Thread wallet. Our Tote Bags are designed for versatility and practicality without sacrificing aesthetic appeal. We thought of everything, from slip-in elastic pockets and mesh details to durable and stylish zippers that add just the right amount of detail to make your bag pop. The interior of the bag is thoughtfully crafted to hold whatever you need and keep it all in order. Made with flexibility in mind, they include adjustable straps so you can decide how you wear them. If you’re looking for something compact, check out our Crossbody Bags. Our carry essentials are designed to keep up with any adventure while expressing your personality. Whether your day takes you to the beach, a concert, or around town for errands, Thread has the perfect bag to hold everything you need without weighing you down. ![]()
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